BWMG has extensive experience in the support of our clients' channel strategies. Our services begin with VAR and partner recruitment -- helping define and target those organizations with "the right stuff." We continue this validation process with key account profiling and competitive intelligence to help our clients maintain their industry edge and stay ahead of the curve.
BWMG will identify and introduce your company to strategic resellers, co-marketers, OEMs, and other key partners. To find these allies, BWMG first develops a list of potential partners based on your criteria. Then, we approach each target organization to identify key contacts and initiate dialogue. As interested partners emerge, BWMG bridges the dialogue to the appropriate executive in your organization.
Partner Program Content Development and Management: using our collaborative portal and content development services, we provide a hosted and managed reseller education portal. Services include weekly or monthly content updates, a managed database of your relevant product content, discussion forums and other interactive features.
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