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No matter how proactive you are, it is easy to lose a vital connection to your customers. With the rush of day to day activities, it becomes harder and harder to create high-impact campaigns that really move the needle.
It doesn’t take much effort or money to instantly bump sales. Don’t worry about a detailed program strategy. This is simple -- to bump sales quickly go out and talk to your customers and get their feedback. When you do get feedback, make a point of acting on it. Here’s how to do it.
STEP #1 – Send a Survey
Work with all your department heads and decide what you want to know. Stay focused on the simple questions.
- What are our strengths and weaknesses?
- What do you like about us?
- How can we serve you better?
- What would you like us to do that we’re not doing?
For customers that don’t respond, call them. Send them a letter. Offer an incentive to respond. Make your sales force call them and send them emails.
Step #2: Present Findings
Once you have the completed surveys, review the findings with your executive team. Based on the comments from your customers, allow your team to propose changes. Work from the beginning to get buy-in from all departments. Distribute the results of the survey to everyone. Get buy-in before you start. The last thing you want is to have your campaign abandoned mid-process.
Step #3: Focus on the responses from the high-potential customers
Which of the responses come from high-potential accounts? These are the accounts that can move the needle fastest. Push more happiness, love and attention in the direction of these important accounts. Buy a few dinners, play golf, and demonstrate that the suggested changes are being made. Review the remainder of the survey responses and prioritize the responses. Work to implement the realistic suggestions.
Step #4: Create (and obey) a customer advisory board
Take your strongest customers and make them part of an advisory board. Call on them for advice, help them help you shape your business. The most important byproduct of this process is the fact that you get to spend more time with your most important customers.
EXPECT BIG RESULTS
This is a simple process that will generate huge rewards. With very little investment, you’ll learn about your customers, strengthen relationships and your business.
Good luck!
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