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December Newsletter Results |
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We sent our first enewsletter on Friday, 2 December 2005 and here are the results...
40.1% were opened.
20% of the recipients read more than one article.
As the result of the newsletter, we landed one new account and two new proposals.
Aside from time we spent writing the email/articles, our total investment was $25/month.
For $25/month, we also know who looked at which articles and we can even infer a person's interest based on the topics from each article.
This is the kind of thing that gives us AND our clients an unfair advantage. At a very simple level, when we know what people are looking at, and when they are looking, we can time our follow-up phone calls a little better.
Are you planning any email or web marketing marketing to your clients/prospects next year? Are you looking for ways to generate actionable sales intelligence? If so, give us a call.
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