Next time you send an email newsletter, remember that most of your audience will probably read your newsletter on a Blackberry or Treo. Your newsletter is your chance to have a quick conversation with a very busy person.

Most people force themselves to scan their e-newsletter headlines, but rarely give themselves enough time to read everything that crosses their email inbox. Give them the information that matters as quickly as you can.

The busy people reading your mail are probably your best prospects. They'll reward you if you supply content that is simple and straightforward.