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We reach out to the media and sometimes uncover opportunities that our clients can’t address. Here are six great opportunities.
If you are a vendor, chances are good you'll need to have a number of customers ready to speak on your behalf. BUT...if you know someone who has a great story in any of the following areas, please ask them to contact Ben Bradley at 630-221-9844.
1) Triggers: What are some of the ways that leading companies are using emotional and behavioral triggers to build customer loyalty? How are companies moving from observing signs of loyalty to actually acting on them in ways that increase customer value (e.g., just asking if you're willing to recommend vs. prompting customers to actually do it). What are best practices for transforming trapped and satisfied customers to loyal ones?
2) From the call center: What information does it take to deliver a compelling customer experience? Today's contact center should be to customer information what Grand Central Station is to New York's transportation system: a vital hub. Do you know anyone using technology (billing, the Web; and collect information from the contact center - from agents, call recordings, IVR activity) to create a world-class customer experience?
3) Best Practices: Case studies of organizations that have used mobile technologies to improve service and boost customer value.
4) Mobile Devices:The ubiquity of mobile devices make them an increasingly attractive communication channel to marketers. How are emerging mobile marketing technologies extending and enhance marketers' reach with customers and how they will allow companies to make marketing more personal?
5) Database/Analytics – What are the biggest obstacles to successful marketing analytics today - specifically regarding data that impacts the customer experience or boosts customer value -- and how companies can overcome these obstacles to deliver a better customer experience?
6) Failing Smart – what companies are failing smart and "celebrating" mistakes by encouraging their staff to embrace and learn from their errors, and creating a culture that accepts risk taking?
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