Things have changed in the PR world. For clients, there's nothing better than top tier placement. But in terms of raw lead generation, which do you think performs better - placement in an important industry publication or placement on a blog?
We placed an article on a military blog for a client (http://fortheveteran.blogspot.com/)?
Right now, our recent experience says the blog outperforms a national publication.
Non-traditional media is just as if not more important that traditional media and it makes sense to incorporate it in your outreach efforts. |
