|
Rethink Search Strategies |
|
|
Google recently tweaked its search algorithm. Because of this tweak, we strongly recommend that clients stop trying to chase (or try to beat) the search engines and their constantly changing algorithms. That is a fools game and you will lose. We recommend you focus on building strong one-way inbound links. Focus your SEO strategy by reusing your existing publicity, articles, and thought-leadership to add value to the Internet. When you give the Internet something valuable, you will be rewarded with strong one-way inbound bound links. This strategy is not the fastest method for building traffic but it represents good business practice and at the very least can do no harm. Even better, this strategy is search engine independent. Spend your dollars by focusing on your messaging and providing top quality, informative content and product. By doing so, you are sure to move up and stay at the top of your search engine rankings. |