Ben Bradley is quoted in this article about business networking.
Today, networking is more about cultivating relationships and fostering an equal exchange. Mention the idea of networking to a small-business owner and many will visibly cringe. Working a room of strangers, handing out business cards at parties or local events, or replaying a canned sales pitch to anyone who’s willing to listen isn’t the best use of their time, they’ll say, nor do most feel comfortable in high-octane selling mode.
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