|
Sell your WebTrends Stock |
|
Our recommendation is sell any WebTrends stock you own. You know why? Because Google rocks. Have I said that before? Their release of Urchin, rebranded as Google Analytics is a wonderful move for the web.
Google Analytics helps marketers understand site visitors and behavior. Comparable analytics tools easily cost $500+ per month.
Marketing should be about results. Results are measured in many different ways -- it all depends on who is holding the yardstick.
For Google, "Conversions" is the yardstick. Conversions equates to results. Conversion means getting people to do what you want them to do, while they are visiting your site.
Google believes they can make more money by helping their advertisers improve the results of their own marketing. What a concept -- Google is driving its core business by making itself even more useful and more valuable to its customers.
Google Analytics gives marketers a lot of data to work with including up to the minute information on more than seventy important elements. The free release of Urchin, a superior analytic package, tied it into the most popular PPC program on the web is brilliant. |
