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Tech marketing tactics to apply to your own company |
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Take a look at what Ziff Davis is doing to promote their TIPS-IT website.
Ziff is giving away useful content. Not editorial content. Instead, they are giving away a Mutual Non Disclosure Agreement that IT managers can send to their vendors. They are giving away something useful.
You can do the same thing. You'll find this is a great strategy to generate trial, loyalty and repeat business -- the three things you need to create a killer brand.
Here is the text from the email they sent...non-threatening, informative and useful!
Because a well-written confidentiality agreement is so important, Ziff Davis Media TIPS-IT has developed a handy Guide to Mutual Non-Disclosure Agreements.
From now through September 9th, receive a complimentary copy of our Guide to Mutual Non-Disclosure Agreements simply by visiting our website, www.tips-it.com.
So how does this impact your business if you are not in IT? What are a few similiar ideas you can instantly apply to your own business (regardless of industry?)
IDEA #1: Publish a definitive RFP template for your industry. Want to build good will with your buyers? Help them do their job. When you publish a RFP template and offer a free copy to anyone that registers on your site, you immediately identfy highly qualified buyers.
IDEA #2: One audit firm we know published an audit checklist as a simple XLS document. They distribute this checklist as a free tool to all their prospects. How simple is that?
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