AURORA, IL  June 19, 2008 – The Bradley Wiltjer Marketing Group, a B2B marketing, lead generation and PR firm, today announced the appointment of J.R. Samples as Sales Leadership Practice Director.

Samples will help BWMG clients, mostly mid-market companies, improve sales process, build accountable sales organizations, mentor sales executives, and retrain/rebuild sales staff from product/transaction based selling to solution selling best practices.

"J.R. brings a new dimension to our sales leadership work,” said Ben Bradley, managing director of the Bradley Wiltjer Marketing Group. "In B2B marketing, you cannot improve marketing performance unless sales performance also improves. Our strengthened capabilities in this area put us in a prime position to support our clients as they expand and improve their marketing and sales operations.”

Samples’ business experience includes over 30 years as a business owner and Fortune 500 executive. He began his career with one of "the big-iron" computer manufacturers where he attained many individual and team recognitions. He then became a member of one of the fastest growing accounting application vendors in the United States. In the mid-80's he acquired one of the divisions and grew it 3-fold eventually merging it with a Canadian subsidiary. He joined a professional services firm as partner in the early 90's and was responsible for it's 5-fold increase in profitability over a 4 year period. The company was acquired and he remained onboard as an Area President. His training includes Six Sigma leadership training, Karrass Negotiating Seminars, Franklin Covey and extensive sales, management and technical courses.

“In B2B, many people – even sales and marketing people – think S&M are virtually the same. And it is many times those exact firms which have one or both departments underperforming. They are definitely inter-related but can also be independent,” said Samples. “You can have a great sales team with little to no marketing; as well as a very effective marketing division producing results without dependence on sales. That said, the fastest growing and most successful firms have strong leadership in each area, working together, typically with marketing leading sales by 3 to 12 months. We’re bringing together these two very different disciplines in a cohesive, integrated deliverable.”


About The Bradley Wiltjer Marketing Group

The Bradley Wiltjer Marketing Group is a B2B marketing and PR agency specializing in lead generation for companies with long sales cycles. Visit the company on the web at www.bwmginc.com or call 630-221-9844 for more information.