AURORA, IL July 10, 2008 – The Bradley Wiltjer Marketing Group, a B2B marketing, lead generation and PR firm, today announced the appointment of Robert G. Hamilton as Interim Marketing Leadership Practice Director.

Hamilton will focus on the development of Bradley Wiltjer’s Interim Marketing Leadership Practice – providing interim and full-time senior level talent to help mid-market companies build, develop, or rejuvenate basic marketing competencies, breakthrough strategies, establishing repeatable execution processes and formalizing marketing metrics.

"Robert represents a new level for our B2B marketing offerings,” said Ben Bradley, managing director of the Bradley Wiltjer Marketing Group. "For any our clients, intelligent, rigorously executed marketing is how you build the relationships that result in sales. You cannot improve sales performance unless marketing performance also improves. Our strengthened capabilities in this area put us in a prime position to help our clients identify the systemic marketing improvements that matter most to the growth of their business.”

Hamilton’s business experience includes over 25 years as a corporate marketing leader, startup business owner, and e-business pioneer. He began his career with FedEx, managing the most recognizable brand in the industry as it became global; eventually doubling its customer technology base before taking the core functions to the Internet, where he operated one of the first profitable e-business service sites on the web. Three years after moving to Chicago to head e-business for a Fortune 500 multi-line insurance carrier, he founded a company to commercialize a patented set of business services based on public-key cryptography.

“Marketing competence cuts both ways,” according to Hamilton. “Some companies with excellent execution machinery have nothing compelling to say to the marketplace. Their problem is ho-hum, me-too marketing, exquisitely executed and measured.

"Others have a compelling selling proposition, but are clumsy in executing programs to get the word out to those seeking to hear it. They develop low-impact copy, or direct the effort at the wrong prospects, or even fumble the ball on the conversion-to-customer. We are uniquely equipped to help our customers in precisely the way they most need, regardless of which direction they need to go.”