It is important to understand the overall market, business, industry
and competitive pressures being faced by your targeted prospects. Our
analysis helps your sales force and marketing team understand factors
influencing prospect decisions as well as competitive pressures.
Research services include:
Account Intelligence: Monitoring prospect or competitor press releases,
tradeshows, conferences and seminars to keep your sales force up to
date and informed on the activities of high-level accounts and
industries.
Customer Research: Our market research capability is entirely focused
on the identification of actionable, market level intelligence.
Services provided include: Opportunity Scanning Program, Channel
Marketing Partner Identification, Lost Account Tracking and Trade Show
Intelligence
New Product/Concept Development Intelligence: Obtain competitors',
customers' and other stakeholders' assessment of a proposed new product
features, functionalities and/or product concepts. Identify aided and
unaided product trade-off decisions, preferences and reasons for
product acceptance or rejection. Recommend a product development
roadmap based on research input.
Competitive Analysis: A complete competitive analysis which includes
identification, profiling, product features of the competitor along
with identification of prospective competitors and overall
understanding of the players in the market. We can also profile
competitors based on their strategy, annual spend, brand value
proposition, key customer values, and messaging tactics for different
target markets (e.g., corporate vs. small business). Identify the
channel's and end-users' perceptions about competitors, their brands
and the associated messaging. Define appropriate messaging to achieve
optimal competitive differentiation, maximum customer recall, and
desired association of brand with key customer perceptions.
Strategic Account Intelligence: Identify a short list of accounts known
to be early adopters, then investigate their purchase criteria and "hot
button" issues, decision making processes, budgets, planned projects,
etc. to pre-qualify them for the client's sales force.
Market Research and Strategy Validation: BWMG will survey your target
market to help you better understand the impact of your sales message.
Savvy marketers test their value proposition with actual
decision-makers prior to launching a full-scale marketing campaign.
Target Database Assembly: Your direct mail and telemarketing programs
are too valuable to waste on out-of-date prospect databases or
over-used commercial lists. BWMG will craft a highly accurate database
of your best prospects -- companies and contacts -- as matched to your
specific sales criteria.
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